Brief to delivery in five days: how a project runs
A walk through the four stages of a miggycreates film, what happens at each one, and what I need from you to keep it moving.
People are often surprised that an AI video project has a process at all. The assumption is that you type something in and a film falls out. The reality is that the generation is one stage of four, and it is not the one that decides whether the film is any good. Here is how a project actually runs, from a rough idea to a finished film, usually in five to seven days.
Stage one: concept and shot list
Nothing gets generated until the film is written. This is the stage that decides everything else. I take whatever you have given me, a sentence about the business, a rough idea, sometimes just a voice note, and turn it into a concept and a shot list. What is the hook. What is the payoff. What happens in each shot and why. This is the marketing work, and it is where the film is actually made. Everything after this is execution.
What I need from you here is small but it matters: a clear sense of what the video is for and who it is talking to. You do not need a brief written up. A sentence and a direction is plenty. The more you can tell me about what you want someone to feel or do, the sharper the concept comes back.
Stage two: locking the look
Before a single final shot is generated, the look gets locked with reference images. This is where the visual language of the film is set: the palette, the mood, the world it lives in, and if there is a character, exactly who they are. Locking this early is what keeps the film coherent instead of a collection of shots that happen to be in the same edit. It is also your last easy checkpoint to steer the whole thing before generation begins.
Stage three: generation
Now the shots get made. This is the part everyone pictures when they think of AI video, and it is genuinely the most straightforward stage, precisely because the hard decisions were made in stages one and two. Because the concept and the look are locked, generation is about executing a plan rather than fishing for something that works. Plenty of shots get generated and thrown away. What survives is what matches the film that was already written.
You get a finished film, ready to post. No stock, no templates, no committee.
Stage four: the edit
The edit is where the film becomes a film. The shots get cut together with attention to pacing and rhythm, colour graded so the whole thing feels like one piece, sound designed, scored with licensed music, and captioned for sound off. Then it is cut to every ratio you need: vertical for Reels and TikTok, square, wide for wherever else it lives. You get a finished film ready to post, not a folder of clips to assemble yourself. That distinction is the whole point.
Revisions and delivery
One round of revisions is included, and most work is approved on the first cut. When the film is signed off, it is delivered in the ratios you need and it is yours. The five to seven day window covers all of this from a locked brief. If you are on a tighter deadline, tell me up front and I will say honestly whether it fits rather than promising and scrambling.
Why the process is the product
The reason to spell all this out is that the process is what you are actually paying for. Anyone can generate shots. The value is in the concept that comes before them and the edit that comes after, and in a workflow that turns a rough idea into a finished, ready to post film without you having to touch a timeline. The tools are available to everyone. The process is not.